Awareness about cigarette butt pollution (France)
Surfrider Foundation Europe La Rochelle local chapter chose to concentrate in 2013 on raising awareness about cigarette butt pollution to the general public and more specifically to students at La Rochelle’s University campus as a partnership with a group of students from “IUT La Rochelle” was initiated. The consequences of throwing cigarette butts on the floor were explained and a simple message was delivered: each action made by each person counts! The “Ecobox”, a small ashtray that you can put in your pocket, was also distributed, so that a solution was given to smokers to change their behaviour.
|Place / Location||La Rochelle|
|Duration||At least the upcoming year, 2013|
|Theme||Prevention, Awareness (Cross-cutting)|
|Type of Initiative||Campaign, Practice/ Activity/ Action|
|Initiated by||Surfrider Foundation Europe, La Rochelle local chapter|
|Involved Stakeholders||IUT La Rochelle, Imprimerie Rochelaise , RTCR|
|Funding/Financial Support||The SFE La Rochelle chapter signed a partnership with the printing company “l’Imprimerie Rochelaise”, which donated up to 3000€ to the local chapter through the use of the city’s bicycles. Thanks to this donation, 4000 “ecobox” ashtrays were produced (see photo below).|
People become more aware of the pollution and change their behavior.
|Case Study prepared by||Caroline Berny-Tarente and Nicolas Prouteau, Chair and vice-chair of Surfrider Foundation Europe La Rochelle firstname.lastname@example.org|
Isabelle Poitou, MerTerre