“Return to Offender” Campaign (UK)
Surfers Against Sewage is an NGO dedicated to improving the condition of surfing beaches. Initial actions were targeted on reducing raw sewage discharges into coastal waters. They have launched several initiatives to reduce marine litter (targeted at surfers and other beach users). One of those is
Return to offender – encouraging people who find identifiable items of beach litter to return these items to the manufacturer of the product (Freepost for the 12 most frequent ‘offender’ manufacturers). This is intended to encourage producer responsibility by challenging companies:
- To step up ‘the anti-littering’ message on their products
- To look at using less harmful packaging to ensure products can be broken down naturally without putting wildlife at risk
- To promote recycling and/or reuse wherever appropriate
- To support community beach litter initiatives or anti-litter projects
Other initiatives include:
- Break the bag habit – calling for a levy on single-use plastic bags
- No butts on the beach – provision of free ‘butt bins’
Think before you flush – to reduce non-degradable items being introduced to sewage systems
|Place / Location||UK|
Surfers Against Sewage started in 1990
Their Return to Offender Campaign started in Spring 2006
|Theme||Prevention, Awareness, Prevention|
|Type of Initiative||Practice/ Activity/ Action, Campaign|
|Initiated by||Surfers Against Sewage|
|Involved Stakeholders||Members of SAS and volunteers, surfers and other beach|
|Funding/Financial Support||Charity, supported by voluntary contributions. Additional support from Speedo International and the European Outdoor Conservation Association (EOCA). Additional support for The Return to Offender Campaign was provided by Patagonia in 2012.|
SAS claim success in raising awareness of raw/untreated sewage discharge to coastal waters, leading water companies to invest £5 billion in sewerage infrastructures.
More specifically, the Return to Offender campaign has won the Coast award for “Best Blue Green Campaign” in 2009.
SAS have returned over 2000 individual items of identifiable marine litter and received almost 100 individual responses from companies. The campaign has received support from key manufacturers such as CocaCola. In 2009, in direct response to items returned to Coke, the head of sustainability for Coke Europe met with SAS and committed to take action on all of the RTO challenges (listed above). In 2012, Haribo improved their anti-litter messaging on packaging, replacing the universal “Litter Man” icon with their own, larger “Golden Bear” which is more accessible to younger consumers. Further, there is ongoing contact between SAS and Pepsi-Co as a consequence of action at the Boardmasters Surf Festival involving Mountain Dew plastic drinks bottles (see image below of the Christmas tree made of these bottles which was sent to PepsiCo).The RTO campaign has received significant media coverage in national and regional press. SAS receives 25,000-30,000 unique users per month to their website, has 20,000 subscribers to their E-Newsletter, and 36,500 followers on Facebook.
|Case Study prepared by||MARLISCO Partner 3, Cefas (Peter Kershaw)with additions from Plymouth University, Bonny Hartley|
|Submitted by||Plymouth University, Bonny Hartley|